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Description: COB 300 is an integrated learning experience consisting of four courses, taken concurrently, which introduces the fundamental conceptual tools of finance, management, marketing, and operations in such a way as to establish their mutual relevance and interdependence. (COB300 Link) Final grade on project: A |
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Description: Integrated Marketing Communications includes advertising, sales promotions, packaging, public relations, publicity, personal selling, direct marketing and event sponsorship. Student will be involved in creating, planning, implementing and evaluating client-oriented projects by developing an integrated marketing communication campaign. Final grade on project: A |
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